Archana Dharaneedharan
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I turn messy data into campaigns that actually convert.
# Cool stuff I've done
Fixing Analytics Blind Spots
codebar had analytics—but no answers. No funnels, no conversions, no visibility into user behaviour. I rebuilt the tracking strategy under strict constraints (privacy-first, no user-level data, OAuth gaps) to uncover where users actually drop off. → The biggest problem wasn't what we couldn't measure—it's how we designed around it.
18K Downloads. 17 Markets. One Campaign.
Launching a flagship car globally means 17 markets, 458 assets, and zero room for off-brand execution. I delivered a post-campaign adaptation analysis for the E-Class W214 launch—tracking how markets adapted, what they ignored, and where consistency broke down. 91% adaptation rate. 88% headline compliance. → Global campaigns don't fail on strategy. They fail on follow-through.
The Approval Process Had No Clock. I Built One.
Mercedes-Benz's CGP approval process had no way to measure how long feedback actually took—across markets, tiers, or campaign types. Bottlenecks were invisible. I extracted data from individual Asana tickets, cleaned and structured it in Excel, and built a benchmark report comparing Q4 2024 against the full-year baseline—delivered directly to the MB RO.COS client team. → October was the busiest month of the year. It was also the fastest. That told us the process had matured.
GTM Strategy Framework
Designed comprehensive go-to-market strategy framework for SaaS product launch, achieving 150% of target MRR.
# Where I've worked
Marketing Specialist (Contract)
Software & Support Media · Berlin, Germany
Designed and executed full-funnel B2B demand generation campaigns for software conferences, driving qualified pipeline through events, webinars, and paid digital channels. Increased MQL-to-SQL conversion by 18% through audience segmentation refinement and A/B-tested landing page CTAs. Achieved +35% conference attendance lift via integrated multi-channel promotion. Set up Looker Studio & GA4 to track campaign ROI, funnel velocity, and engagement KPIs.
Marketing Specialist – Content & Campaign Lead
RAPP UK (Omnicom Media Group) · London, United Kingdom
Led multi-channel campaign strategy and performance analysis for Mercedes-Benz EQV campaigns across 36 EMEA and global markets. Improved cross-market delivery efficiency by 20% through process redesign and structured reporting frameworks. Conducted post-campaign performance analysis surfacing insights that directly informed future budget reallocation. Led end-to-end localisation for DACH and EMEA markets across digital, OOH, and print.
Marketing Manager (Contract)
Tjarks and Tjarks Design Group · London, United Kingdom
Executed localised growth campaigns for German-speaking markets, managing content workflows end-to-end from brief to delivery. Reduced campaign turnaround time by 25% through structured stakeholder alignment, approval workflows, and process documentation.
Localisation Manager
Tag · Chennai, India
Managed localisation of global B2B marketing campaigns across 15+ language markets including EMEA, ensuring message accuracy and cultural relevance at scale.
Technical Translator – German
Vestas R&D · Chennai, India
Produced bilingual (EN/DE) technical reports and supported DACH client communications for wind energy feasibility and performance projects with TÜV Nord and DNV.
Business Development Sales Executive
Häfele · Chennai, India
Identified new market opportunities and secured strategic partnerships, achieving 20% revenue growth and a 25% improvement in customer retention through consultive sales and tailored solutions.
# About Me
I'm Archana Dharaneedharan — a Growth Marketer with 5+ years of B2B experience driving full-funnel demand generation, campaign strategy, and performance marketing across EMEA and DACH markets.
I combine proven execution in Paid Media, SEO, and Event Marketing with hands-on technical skills — including AI-powered content automation with Claude AI, custom analytics infrastructure using Plausible, GA4, and Looker Studio, and workflow automation via n8n and Zapier.
I've increased MQL-to-SQL conversion by 18%, delivered +35% conference attendance lifts, and led multi-channel campaign strategy for Mercedes-Benz across 36 EMEA and global markets.
My engineering background gives me a fast ramp on technical products — and my German language skills (B2.2, Goethe Institut certified) mean I can operate natively across DACH markets.
Based in Berlin. If you're working on something that needs sharper analytics, cleaner campaign strategy, or someone who can turn data into action — let's talk.
# Let's work together
Want to get in touch with me? The best way to reach out would be to email me!
Feel free to reach out through LinkedIn or email to get in touch!