Archana Dharaneedharan
Marketing Analyst
Transforming complex data into actionable marketing strategies. Specializing in consumer insights, campaign optimization, and predictive analytics.
About
With over 7 years of experience in marketing analytics, I help brands understand their customers and optimize their marketing spend through data-driven insights. My approach combines statistical rigor with creative problem-solving.
I've worked with Fortune 500 companies and fast-growing startups across retail, tech, and consumer goods industries. My expertise includes multi-touch attribution, customer segmentation, marketing mix modeling, and A/B testing frameworks.
When I'm not diving into datasets, you can find me speaking at marketing conferences, mentoring aspiring analysts, or exploring the latest in machine learning applications for marketing.
50+
Projects Delivered
$12M+
Marketing ROI Generated
15+
Enterprise Clients
7+
Years Experience
Experience
Senior Marketing Analyst
2022 - PresentTechCorp Inc.
Leading marketing analytics for a $50M annual marketing budget. Built attribution models that improved ROAS by 34%.
Marketing Analyst
2019 - 2022RetailMax
Developed customer segmentation models and personalization strategies that increased email conversion rates by 28%.
Junior Data Analyst
2017 - 2019StartupXYZ
Built dashboards and reports for marketing team. Implemented first attribution model for the organization.
Education
M.S. Business Analytics
University of California, Berkeley - 2017
B.S. Marketing
University of Michigan - 2015
Certifications
Featured Projects
Multi-Touch Attribution Model
Built a data-driven attribution model using Markov chains to accurately measure channel contribution, resulting in 23% better budget allocation.
Customer Segmentation Engine
Developed RFM-based segmentation with K-means clustering for a retail client, enabling personalized marketing that lifted revenue by 18%.
Social Sentiment Analysis
Created real-time sentiment tracking dashboard analyzing 100K+ social mentions daily to inform brand strategy and crisis management.
Marketing Mix Modeling
Implemented Bayesian MMM to quantify offline and online marketing impact, helping optimize a $30M annual media budget.
Get in Touch
Let's discuss how data can drive your marketing success.